How to Obtain Strong Metrics for IT Software Success Stories
I recently had a guest blog post published by The Association of National Advertisers. You can check it out here: Read More »
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Examples of great marketing messages
We previously examined a billboard ad that failed to convey its unique value proposition, or its benefits, … or really Read More »
Dig deeper to uncover great topics for technology white papers
White papers (or special reports, or even ebooks, if you prefer to call them that) have a significant influence on Read More »
The Benefits of Case Studies (and Other Success Stories)
Potential customers don’t believe you. Sorry. They’ve spent their lives hearing companies toot their own horns, and too often, the Read More »
Make your case studies epic
Compelling case studies doesn’t simply relate how a customer used and benefited from your service/solution/product. That’s a testimonial. There’s no Read More »
Copywriting vs. content writing: Which is better for your needs?
Here’s an interesting article that looks at the difference between copywriting and content writing, and which is better for your Read More »
Signs of a bad advertisement
Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »
‘Corporate Storyteller’? What’s that?
In two different studies, on two different continents, two groups of people were told a series of statistics. Just statistics Read More »