Blog

How to Obtain Strong Metrics for IT Software Success Stories

I recently had a guest blog post published by The Association of National Advertisers. You can check it out here: Read More »

Examples of great marketing messages

We previously examined a billboard ad that failed to convey its unique value proposition, or its benefits, … or really Read More »

Road sign showing pointing the way to greater knowledge through white papers

Dig deeper to uncover great topics for technology white papers

White papers (or special reports, or even ebooks, if you prefer to call them that) have a significant influence on Read More »

A man toots his own horn

The Benefits of Case Studies (and Other Success Stories)

  Potential customers don’t believe you. Sorry. They’ve spent their lives hearing companies toot their own horns, and too often, the Read More »

Mr. Miyagi trains Daniel Russo for the tournament

Make your case studies epic

Compelling case studies doesn’t simply relate how a customer used and benefited from your service/solution/product. That’s a testimonial. There’s no Read More »

Copywriting vs. content writing: Which is better for your needs?

Here’s an interesting article that looks at the difference between copywriting and content writing, and which is better for your Read More »

What exactly is this billboard advertisement trying to tell me? Simply that they have tiny apartments. Not a very convincing argument to get me to investigate further. With your advertisements, make sure you tell the audience how they'll benefit from your apartment/solution/service/product.

Signs of a bad advertisement

Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »

‘Corporate Storyteller’? What’s that?

In two different studies, on two different continents, two groups of people were told a series of statistics. Just statistics Read More »