Longer and even more in-depth than white papers, with sections divided into chapters, eBooks are great downloadable resources that can inform your prospects about the benefits of a new way of doing things, of a new solution, or of industry changes that happen to make your product more relevant and powerful than ever.
These books are thoroughly researched and focus on an industry topic that you can help your customers with. I research the topic, including pain points, history, other options, and the best solution; interview SME(s); then write the text. I can also bring aboard a skilled graphic designer to design the book, which will include boxes, graphics and illustrations suggested by me.
Besides positioning you as an expert, eBooks act as great “buzz” pieces to attract prospects to your website so you can collect their contact information for your sales funnel.