Don’t let prospects forget about you.
With conversational emails, you stay top-of-mind with those curious website visitors who sign up for more information about your product/solution or for one of your lead-generation “buzz” pieces. These emails build a relationship between your company and potential customers (or potential repeat customers) and create a bridge to your website or the landing page where you offer a special event, “buzz” piece, or more information.
It’s all part of moving prospects down the sales funnel so that they’ve become customers.