With a tight focus on one problem or trend, these data-packed storylines provide plenty of information at a quick glance.
These single-sheet pieces emphasize data/informational points from surveys, forum comments, or new statistics to highlight a problem or trend and then quickly suggest a possible solution—which happens to correlate with your product or service. The storyline is little more and a collection of sentences or two organized into sections, with the story told as much (or more) through graphics as through text. I write the text and suggest visual elements (which are really the focus of the infographic); a designer crafts the look of the piece.
Infographics are another great lead-generation “buzz” piece.