Corporate storytelling

Examples of great marketing messages

We previously examined a billboard ad that failed to convey its unique value proposition, or its benefits, … or really Read More »

Road sign showing pointing the way to greater knowledge through white papers

Dig deeper to uncover great topics for technology white papers

White papers (or special reports, or even ebooks, if you prefer to call them that) have a significant influence on Read More »

What exactly is this billboard advertisement trying to tell me? Simply that they have tiny apartments. Not a very convincing argument to get me to investigate further. With your advertisements, make sure you tell the audience how they'll benefit from your apartment/solution/service/product.

Signs of a bad advertisement

Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »

‘Corporate Storyteller’? What’s that?

In two different studies, on two different continents, two groups of people were told a series of statistics. Just statistics Read More »