marketing copy

Examples of great marketing messages

We previously examined a billboard ad that failed to convey its unique value proposition, or its benefits, … or really Read More »

What exactly is this billboard advertisement trying to tell me? Simply that they have tiny apartments. Not a very convincing argument to get me to investigate further. With your advertisements, make sure you tell the audience how they'll benefit from your apartment/solution/service/product.

Signs of a bad advertisement

Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »