Case study

How to Obtain Strong Metrics for IT Software Success Stories

I recently had a guest blog post published by The Association of National Advertisers. You can check it out here: Read More »

A man toots his own horn

The Benefits of Case Studies (and Other Success Stories)

  Potential customers don’t believe you. Sorry. They’ve spent their lives hearing companies toot their own horns, and too often, the Read More »

Mr. Miyagi trains Daniel Russo for the tournament

Make your case studies epic

Compelling case studies doesn’t simply relate how a customer used and benefited from your service/solution/product. That’s a testimonial. There’s no Read More »