case studies

The ways we can disseminate B2B stories has spread like these sparks from a single fire pit
Once we could only tell stories face-to-face around fires. But the Internet has sparked numerous paths for telling our stories—and marketing our services. Photo by Remi Garneau from FreeImages

B2B Case Studies: Get More Bang for Your Buck By Repurposing Your Content

In ancient days, your great, great (add as many greats as you want) ancestors  could only share stories through the Read More »

How to Obtain Strong Metrics for IT Software Success Stories

I recently had a guest blog post published by The Association of National Advertisers. You can check it out here: Read More »

A man toots his own horn

The Benefits of Case Studies (and Other Success Stories)

  Potential customers don’t believe you. Sorry. They’ve spent their lives hearing companies toot their own horns, and too often, the Read More »