marketing content best practices

The ways we can disseminate B2B stories has spread like these sparks from a single fire pit
Once we could only tell stories face-to-face around fires. But the Internet has sparked numerous paths for telling our stories—and marketing our services. Photo by Remi Garneau from FreeImages

B2B Case Studies: Get More Bang for Your Buck By Repurposing Your Content

In ancient days, your great, great (add as many greats as you want) ancestors  could only share stories through the Read More »

Road sign showing pointing the way to greater knowledge through white papers

Dig deeper to uncover great topics for technology white papers

White papers (or special reports, or even ebooks, if you prefer to call them that) have a significant influence on Read More »

What exactly is this billboard advertisement trying to tell me? Simply that they have tiny apartments. Not a very convincing argument to get me to investigate further. With your advertisements, make sure you tell the audience how they'll benefit from your apartment/solution/service/product.

Signs of a bad advertisement

Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »