In ancient days, your great, great (add as many greats as you want) ancestors could only share stories through the Read More »
I recently had a guest blog post published by The Association of National Advertisers. You can check it out here: Read More »
We previously examined a billboard ad that failed to convey its unique value proposition, or its benefits, … or really Read More »
White papers (or special reports, or even ebooks, if you prefer to call them that) have a significant influence on Read More »
Potential customers don’t believe you. Sorry. They’ve spent their lives hearing companies toot their own horns, and too often, the Read More »
Compelling case studies doesn’t simply relate how a customer used and benefited from your service/solution/product. That’s a testimonial. There’s no Read More »
Here’s an interesting article that looks at the difference between copywriting and content writing, and which is better for your Read More »
Above are two advertisements that make the same mistakes many marketing materials, whether B2C or B2B, make. By looking at Read More »
In two different studies, on two different continents, two groups of people were told a series of statistics. Just statistics Read More »